Maui Car Rental Prices Surge in Early October 2026
October 5, 2026. Prices for Maui rental cars leaped dramatically up in the first week of October, just like they did last year. Prices for four-door cars and Jeeps more than doubled from the previous week. Prices for SUV's and minivans increased "only" 50%. There is no ready explanation for this, so we will not attempt to explain it. Last year we guessed that it may have had something to do with the return of the Maui County Fair, that had been on hiatus for a few years. But prices stayed high even after the fair was over - disproving that theory. Keep reading for all the details.
HOW MUCH IS THE CHEAPEST MAUI RENTAL CAR ON OCTOBER 5, 2026?
Every week, we list the lowest available prices for a one-week car rental from Maui's Kahului Airport (OGG), for a range of different vehicle categories, with the company offering the best price. This is our overview of Maui car rental prices for the week beginning Monday, October 5, 2026.
Category Price Company
Economy $496 Dollar
Midsize $599 Dollar
Jeep $826 Budget
Convertible - -
SUV $596 Thrifty
7 St SUV $648 Thrifty
Minivan $906 Thrifty
The prices quoted here include all applicable taxes and fees. Prices for these vehicle types charted week-to-week for the last 14 months are illustrated in Figure 1.
These are the lowest prices in every car category: The lowest price for a compact car at Kahului Airport (OGG) this week is with Dollar, at $496/week. Mid-size cars are starting at $599/week, also at Dollar. Jeeps are starting at $826/week, from Budget. The cheapest standard SUV's are $596/week, at Thrifty. Large 7-seat SUV's are $648/week, also at Thrifty. Minivans, are at $906/week, again at Thrifty. Convertibles are completely unavailable, from any source on the island, airport or off-airport.
HOW MUCH DID MAUI RENTAL CAR PRICES CHANGE FROM LAST WEEK?
This is how the lowest price for a one week rental from Maui's Kahului Airport (OGG) starting on October 5, 2026 has changed from the week before, for every vehicle category:
Category This week Last Change Economy $496 $238 108%
Midsize $599 $273 119%
Jeep $826 $389 112%
Convertible - -
SUV $596 $354 68%
7 st SUV $648 $420 54%
Minivan $906 $601 51%
Prices in every category are up from last week, with the biggest increases for four-door cars and Jeeps.
The lowest price for a compact cars is up 108% from last week. Midsize cars are up 119%. Jeeps are up 112%. These are all more than double. Standard SUVs are up 68%, Large SUV's are up 54%. Minivans are also up, by 51% this week.
As we noted last week, convertibles are unavailable until further notice, because of end-of-life de-fleeting of the Chevy Camaro, and safety recalls on the Ford Mustang.
Prices for this week and last week, with the percentage change week-to-week, are illustrated in Figure 2.
HOW DO WE GET OUR MAUI CAR RENTAL PRICE DATA?
Prices for Maui car rentals vary from week to week, and the company offering the lowest price also changes from week to week. Furthermore, one company may be offering the lowest price in one vehicle category, for example mid-size cars, while a different company has a better price on another category, for example mini-vans.
We have recently completed three full years of weekly monitoring of the lowest available price for a one-week rental at Maui's Kahului Airport (OGG), compiling prices for vehicles available at the Consolidated Rent A Car facility (ConRAC) as well as rentals from off-airport locations served by free shuttle. This survey covers 10 different companies, Ace (closed as of March 2026), Alamo, Avis, Budget, Dollar, Enterprise, Fox, Hertz, National, Nu, Payless, Sixt, and Thrifty.
This price survey covering three years from July 2023 to this July is illustrated in Figure 3. This chart marks an important milestone in our multi-year price-tracking effort. We will return to it in future editions of this blog to discuss salient features like the significant rise in the price floor in 2026 compared to 2025 (clearly visible on the chart), and the repeating seasonal variation of prices (also clearly visible).
Beginning in July 2024, we expanded our data collection from just the lowest price available to the lowest prices in seven vehicle categories - compact, mid-size, Jeep, convertible, SUV, 7-seat SUV, and minivan - from 10 different companies at Maui's Kahului Airport (OGG): Alamo, Avis, Budget, Dollar, Enterprise, Hertz, National, Payless, SiXT, and Thrifty. Each week, for every vehicle type, we noted which company offered the lowest price. Later this month we will have completed two full years of this data set - which will again give us plenty of salient findings to dive into, deeply.
Previously we conducted a five-year price-tracking study for the lowest price economy car category beginning in February 2013 and continuing to February 2018. A sample of these results is in Figure 4, that shows the five-year average of the price over a one-year duration. For details of this massive price-tracking undertaking, and the most important findings on how and when to rent a car, see our blog post of July 14, 2024 titled "When is the best time to rent a car in Maui?"
HOW TO CHECK RATES AND AVAILABILITY FOR MAUI CAR RENTAL
Either click through to to our Maui rental cars rate and availability section, or check our booking site at rentals.mauicarrental.biz. This site gives you access to all vehicles from eight different companies - Ace, Alamo, Avis, Budget, Dollar, Enterprise, Payless, and Thrifty - at all their Maui locations, that include the Airport rentacar center, Kahului town locations nearby the airport, and resort locations in Kihei/Wailea, and Ka'anapali. With so many options to choose from, you are assured to find the rental car that matches your preferences and your budget for your Maui trip - and there is never a cancellation penalty if you have to change plans.
ABOUT THIS BLOG
Frank Saab is a thought leader in the rental car industry, quoted by influential publications like SFgate.com. He is the editor of this blog published by Frank's Friendly Cars Maui Car Rental LLC, an independent car rental company operating in Maui, Hawaii, since 2006. Frank's offers low prices on affordable older cars and discount prices on new cars, with a "Lowest Price Guarantee" that assures you of getting the best deal on your rental. The company is a member of the Hawaii Visitors and Conventions Bureau (HVCB) and the American Car Rental Association (ACRA). Visit our website at www.mauicarrental.biz, or call us at 808-280-1196.
Price Data Sources: rentalcars.com, rentals.mauicarrental.biz
